WheyBetter, is a new brand entering the UK market with a range of chocolate products that not only taste amazing but are also healthier and more nutritionally balanced… chocolate that’s good for you! A serious alternative to the usual protein bar offerings… a chocolate evolution!

Consumers are constantly searching for snacks that have the right balance of taste/enjoyment along with added health benefits.

- 83% of Global consumers would like tasty chocolate that is also good for them (Top Trends report for 2022)

- 54% is the amount of annual growth in the protein bar market driven by a lifestyle, taste-driven consumer who is looking to balance their diet. (Mondelez who owns Cadburys and recently acquired Grenade in 2022)

- Chocolate is recession proof! Cadburys reported worldwide global chocolate sales were up 6 per cent in the 2008 recession, showing evidence that people do turn to chocolate during an economic downturn.